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Hubert Jocham | 57. TDC-SHOW
Exhibition from 19. November 2011 till 4. December 2011
Hubert Jocham
Categories: Typedesign

Typeface: Matrona
Typeface Designer: Hubert Jocham, Lautrach, Germany
Foundry: Hubert Jocham Type
URL: http://www.hubertjocham.de/
Designer’s Concept:
When letterpress started with the Gutenberg Bible, the typeface was like a texture. Before humanism, type did not really need to be legible. The letters were rather drawn in an ornamental way. It filled a space. My idea for Matrona was to create a similar structure. I wanted it to be very bold and still as legible as possible. The result was a headline typeface that can fill spaces. You can even fill it with a picture. Or you create an ornament with contents. There are three weights to extend the usage to different sizes.

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