Design: Rob Alexander, Will Ecke, and Jason Schulte, Boston and San Francisco
Executive Creative Director: Tom Godici and Greg Ketchum, New York
Worldwide Executive Creative Director: Susan Westre
Art Direction: Tom Godici, Jason Schulte, and Lew Willig
Creative Direction: Michael Paterson
Vice Chairman of Creative: Chris Wall
Writers: Rob Jamieson, Greg Ketchum, and Mike Wing
Agency: Ogilvy & Mather, New York
Studio Office: Jason Schulte Design
Client: Ogilvy & Mather and IBM
Principal Type: ITC Lubalin
Dimensions: various (#162)